3 COMMON CAR BUYING MYTHS

You’re ready to join the new owners car club but is something holding you back?

Chances are it’s one of these 3 myths about car shopping.
Holiday Automotive has heard a lot of different things over the years about car buying.
We would like to put your mind at ease and make your shopping experience more enjoyable. We have the same goal as you: to see you drive off the lot in a new car of your choosing with a big smile.

Myth #1 -Go to the dealership on a rainy day or holiday
You’ve probably heard this dusty old adage that if the dealer lot is empty, they’ll be more motivated to sell you a car. There is some truth to this, but the problem comes in that other buyers are thinking just like you are. Rainy days and holidays are actually some of the busiest times for car shopping.
Fact: If you plan to buy from a dealership, the best times to buy are:
1. On the weekdays, especially during 9 to 5 work hours. Dealerships are much busier on the weekends, and the salesman will simply move on to a less-prepared customer rather than giving you the low-margin deal you seek.
2. At the end of the month. Dealerships have monthly quotas to meet that are absolutely essential to their profit margins. If they’re very close to getting extra factory-to-dealer incentives, they’ll do just about anything to make the sale.
3. At the end of the model year. Buying a 2015 model when the 2016 is on sale, or is about to be, helps ensure the best price. Dealers don’t want to hang onto older metal.
4. Right before a redesign, or when a car is to be discontinued. Car companies comprehensively re-engineer their offerings in each segment every 3 to 5 years or so. If the upcoming car is all-new, demand will be high, and therefore much lower for the outgoing or discontinued model.

Myth #2. If leasing instead of buying, negotiate the purchase price first and then reveal your true intentions.

This for some reason widely practiced ‘negotiation tactic’ will almost never save you money. Dealerships love to sign lease agreements.
Fact: In reality, lease prices, especially with readily available seasonal offers, are often lower than what you’d pay to buy outright. To get the best lease deal, watch closely for special regional and national offers, and contact several dealers over the phone or online for competing quotes.

Myth #3. Don’t tell the salesperson you have a trade-in until after you’ve negotiated a new-car price.

This might make sense at first, as some salespeople sometimes put together a price package with a tantalizing low dollar amount, but undervalue your trade-in to still come out far on top.
However, this is a great way to antagonize your salesman or the dealer’s financial department, who ultimately have the same goal as you do: to complete the sale.
Fact: A better tactic is to be honest and upfront, but approach the purchase and trade-in as separate negotiations. Come prepared with your trade-in’s real value (we recommend Kelley Blue Book), and be willing to buy a car but sell your current ride to another party.

At Holiday Automotive we make sure that we get you what you need. There are hundreds of vehicles out there for you to browse through, and we have an excellent staff that is here to help you out and make you feel welcome.
Feel free to browse our inventory of vehicles or give us a call to speak with our friendly staff. Call (866) 875-3224 today.